While this form of social media marketing isn’t new to 2023, brands are seizing the opportunity to build more authentic connections with their target audience by appointing long-term “brand ambassadors.” These mutually beneficial relationships allow the brand to build lasting relationships with their influencer partners, while the influencers can maintain trust with their audience by promoting the same brand over time. Influencer marketing, which involves a collaboration between a brand and an individual with a specific niche and large online following, takes that concept and modernizes it for today’s new digital era.ĩ3% of marketing professionals use influencer marketing for reasons like: People are more likely to try a product or service if someone they know and trust recommends it. Historically, one of the best marketing strategies is word-of-mouth advertising. Below are 16 marketing trends and strategies to give you an edge over your competition. With new technologies and consumer behaviors, 2023 is set to be an interesting year in marketing. Consumer values and preferences have shifted, with effective marketing tactics following suit. In this ever-evolving landscape, brands can’t just rely on their tried-and-true marketing best practices. These 16 marketing trends will impact your marketing strategy for years to come.įrom black and white newspaper ads to keyword analytics, marketing trends come and go as brands learn to leverage new tech. 2023 is set to be an interesting year in marketing as trends shift to accommodate new technology and buyer behavior.
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